Zellaforte — one of the earliest supplement brands in history, founded in 1958 and trusted for decades across German pharmacies, now reimagined for a digital-first era.

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When Zellaforte approached us, they weren’t looking for a simple facelift. They needed to evolve without losing the credibility and emotional equity built over more than six decades. Rooted in our Peers principle of Future with Tradition, we began by tracing the brand’s visual lineage — diving into 65+ years of packaging designs, marketing materials, and newspaper publications.

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It became clear that the original 1958 logo and color palette still carried timeless strength. We refined these core elements with subtle precision to ensure they resonated in today’s market while honoring their heritage. From there, we built a new icon system and storytelling frameworks that reintroduced Zellaforte’s origins while signaling its forward trajectory. One of the most distinctive innovations was the creation of the first-ever Healthspan Graphic Patterns — visual motifs designed to narrate vitality and longevity through decades in design.

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With this foundation in place, we redesigned the primary and secondary packaging to deliver an elevated, tactile experience, developed 3D product models for interactive digital use, and integrated them into the new website architecture. We extended this system across email journeys and brand collateral, ensuring every touchpoint — whether physical or digital — felt intentional, premium, and alive with legacy.

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Zellaforte’s rebirth is proof that when history is treated as an asset rather than a constraint, a brand can transcend eras and remain relevant for generations to come.

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