Olympian Labs — a formulation-first, multi-brand supplement company founded in 1992 by a bodybuilder who was unsatisfied with the quality of the available products.

‍

We first began conversations with Olympian Labs while they were searching for a single marketing hire. Through these initial discussions, it became clear that what they needed wasn’t a marketing all-rounder, but a strategic brand and growth partner to help unify their sub-labels, product portfolio, and evolve their brand after three decades of organic growth.

‍

With our team having launched, supported or rebranded multiple supplement companies like Everyday Dose, Promix Nutrition, and Zellaforte, we quickly aligned on a shared vision: to bring Olympian Labs back to its roots while positioning it for the next era of growth, shifting from an in-store to an online sales focus.

‍

Olympian Labs hadn’t undergone a major rebrand since 2010, but over the years, sub-labels and SKU variations had fragmented the brand’s visual identity. Our first challenge was strategic unification, merging over 150 SKUs under a single, cohesive identity, eliminating redundancies, and restoring clarity across the product line.

‍

A critical focus was reviving the brand’s Greek heritage, which had been diluted in the previous rebrand. The name “Olympian” had often been abbreviated to “OL,” leading to brand confusion… was it Olympic? Olympia? Olympian Labs? This erosion in name recall diminished both brand value and ease of search online. We re-centered the brand narrative around Olympian, reestablishing its strength and origin.

‍

Once the new brand story, logo, and color system were aligned, we entered an intensive packaging design phase, iterating through multiple directions until we achieved a unified look and feel across all product touchpoints. Simultaneously, we began developing the new website architecture and sourcing premium printing houses in both the US and Europe to execute our vision for the product packaging.

‍

Positioning Olympian Labs as a brand For Every Mile of Life, we retained the formulation-first ethos while shifting the visual focus to include mid- and super-ager audiences, choosing models and lifestyle imagery that reflected longevity, vitality, and earned experience, not just athletic performance.

‍

Future collaborations are already in discussion, including go-to-market strategies, launch campaigns, photo and video content, social media presence, and paid media activations to ensure Olympian Labs’ next chapter is as enduring as its legacy.

‍