Razeco
Razeco is an eco-friendly razor company offering single-use and system razors made from a proprietary material that is 99% biodegradable and entirely microplastic-free. Their products are available online and in-store at retailers like Rossmann.
RAZECO is the first and only company in the world to manufacture disposable razors from 99% bio-based material.
When Razeco approached us, they had defined an initial webpage, brand look and feel but felt there was something missing.
After refining the product design and colors, our goal with the packaging design language was to create the "Apple of razors".
Elevating a price-competitive product through its appearance and tactile experience to stand out online and in-store.
After refining the product design and colors, our goal with the packaging design language was to create the "Apple of razors".
Elevating a price-competitive product through its appearance and tactile experience to stand out online and in-store.
This included refining the site's visual language, enhancing functionality, and incorporating interactive elements inspired by the packaging design, ensuring a cohesive and engaging digital experience.
To bring this vision to life, we organized a photoshoot campaign in Mallorca, capturing models and behind-the-scenes footage in Medium Format classic Fuji analog styles.
These images were integrated into the webpage, advertisements, and social media strategy to ensure a cohesive brand identity.
To bring this vision to life, we organized a photoshoot campaign in Mallorca, capturing models and behind-the-scenes footage in Medium Format classic Fuji analog styles.
These images were integrated into the webpage, advertisements, and social media strategy to ensure a cohesive brand identity.
With brands now primarily coming to life in digital social spaces, we always plan our shoots with all image placements in mind from website hero images to a consistent social profile.
