Everyday Dose — a coffee with benefits solution designed to transform the daily ritual of coffee into a cleaner, more functional experience.
Keno joined Everyday Dose as the first hire and an early investor, working side by side with founder Jack Savage during the brand’s formative two years. While the formula, primary packaging, and starter kit concept were already in place, our focus was on translating that foundation into a cohesive brand and digital experience capable of scaling from day one.
We built the entire e-commerce ecosystem, including subscription models and optimized customer journey flows. We produced photo and video campaigns in Swan Land to establish a distinctive visual narrative, and we designed the Starter Kit components — from the frother to printed materials — to ensure the unboxing experience felt premium, intentional, and aligned with the brand’s identity.
This wasn’t about reinventing the product; it was about scaling a founder’s vision with precision and intention. After the initial scale-up phase, Keno transitioned into a shareholder and long-term supporter role, ensuring Everyday Dose continued to evolve with clarity, consistency, and a strong connection to its original ethos.
Everyday Dose is proof of what can happen when founder intuition meets hands-on brand building from day one — creating a platform that feels as inevitable as it is innovative.
“Especially when I was starting out, Keno helped me create the foundation for our digital presence. His end-to-end support in setting up and launching it was invaluable. We would work until 3am many nights” - Founder, Jack Klauber