Empowder — precision-formulated morning and evening powders designed for performance-driven individuals who demand quality, convenience, and measurable impact.

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In a category dominated by generic green powders and overblown marketing claims, Empowder set out to offer a simpler, higher-value choice: two blends, each engineered for a specific purpose — focus in the morning and recovery in the evening. Founders Louis and Philip approached us with an initial formula and a broad brand direction. Leveraging our decade of experience building brands in the health and wellness space, we partnered with them to rethink both the product experience and the brand’s market positioning.

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Working alongside leading formulation experts, we refined the product into two optimized blends, ensuring each served a distinct functional role. We then elevated the visual identity, redesigned the packaging to reflect Empowder’s precision ethos, and rebuilt the website to create a seamless, education-led customer journey.

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To ground the brand in authenticity, we captured a photo and video campaign in the Alps and Switzerland — visual storytelling that linked the product to an environment of purity, endurance, and performance. These assets became the backbone of targeted ad campaigns, email flows, and community-building initiatives designed to build trust and drive long-term retention.

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Empowder isn’t a trend product — it’s a system, engineered for people who want to feel the difference morning and night, and who value design, science, and clarity in equal measure.

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